Mark Jackson
Mark Jackson, President and CEO of Vizion Interactive, a search engine optimization company. Mark joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital and then AOL/Time Warner. After having witnessed the bubble burst and its lingering effects on stability on the job front (learning that working for a "large company" does not guarantee you a position, no matter your job performance), Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States.
Vizion Interactive was founded on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon. Vizion Interactive is a full service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, SEO friendly Web design/development, social media marketing, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV.
Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences.
Mark received a BA in Journalism/Advertising from The University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."
Recent articles by Mark Jackson
The Future of Google's Search Personalization
Some SEOs aren't getting the message about Google's personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. Nov 18, 2008
Google AdWords Quality Score -- That's Old-School for SEO
Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. Nov 11, 2008
SEO Site Review: Custom Creations, Unlimited
Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. Nov 4, 2008
The Ghosts of SEO Past and Future
When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade. Oct 28, 2008
Implementation is the Name of the Game
Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site. It's also where way too many SEO projects go wrong. Oct 21, 2008
Are You Measuring SEO Success Correctly?
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. Oct 14, 2008
What You Need to Know Before Committing to SEO
Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan. Oct 7, 2008
Tin Foil Hat? I Have Mine On
Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? Sep 30, 2008
Who Audits the Auditor?
There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. So how do you get an honest opinion on whether your SEO efforts have a passing grade? Sep 23, 2008
Hosting Issues and SEO
When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes -- and when to use them correctly -- is critical for any competitive Webmaster or search marketer. Sep 16, 2008
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