Experts - By the Numbers

A hands-on approach to measuring success and improving ROI. Learn to sift through mounds of data and draw meaningful conclusions, spot red flags, and pinpoint new opportunities for growth. Spotlight is on analytics packages, tools, and case studies to evaluate traffic, conversion metrics, ROI and cost per acquisition figures.

Tim Ash
Tim
Ash
Eric Enge
Eric
Enge

Assembling Your Landing Page Optimization Dream Team, Part 1

The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day. Nov 12, 2008

Social Media Link Building: From Fantasy to Reality

Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. Nov 5, 2008

Landing Pages and the Decision-Making Process

Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. Oct 29, 2008

Building a Data-Driven Organization

Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. Oct 22, 2008

Landing Page Optimization: Guessing vs. Testing

Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page. Even if the expert knew everything about every visitor, they would find that their needs often are contradictory. The real experts on the design of your landing pages are your Web site visitors. Oct 15, 2008

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