Experts - Brand Equity

Large enterprises calculate brand equity through search engine results. Search behavior measures customer trust. A how-to guide on increasing brand value, customer trust, and profits.

Erik Qualman
Erik
Qualman

President 2.0

In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. His appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign. Nov 17, 2008

Trick or Tweet for CNN

Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. Companies need to relinquish the total control they've had and allow users, consumers, viewers, etc. to take their rightful ownership. Oct 30, 2008

Obama is Winning the Internet War

Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office. A look at these indicators shows how they can be applied to your business. Oct 16, 2008

Economic Depression 2.0

Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined. Oct 2, 2008

5 Million Users Hate the New Facebook? No Problem

Facebookers are annoyed that their beloved social network implemented a new design. But will their annoyance outweigh the value they get from using the product? Will Facebook's brand be damaged, or emerge stronger than ever? Sep 18, 2008

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