Experts - Searching for Meaning

The online world often begins and ends with search. But how often do you truly find what you’re looking for? Seemingly overnight, search has become a billion dollar industry -- and it’s changing fast. Staying on top of the news and evolutionary and revolutionary changes are no easy task. This weekly column delivers industry oversight, insight, and best practices on SEM, SEO, and everything that touches “The Search.”

Kevin Ryan
Kevin
Ryan

Must We Unlock the Deep Web?

Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful? Nov 12, 2008

Suing Google over Yahoo

Yahoo's last ditch effort to generate additional revenue and thwart a hostile purchase from Microsoft might have provided sufficient impetus for a partnership six months ago, but we're a long way from the world we all knew then. The government, consumer watchdogs, and advertisers are all raising opposition to the Google-Yahoo ad deal. The drama is far from over. Nov 5, 2008

Search Trademark Hobby Kit

Who owns the trademark when it comes to search? A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Are they simply misunderstanding the search realm and buying funnel? Oct 29, 2008

Vote Obama/Google in '08?

Google CEO Eric Schmidt hit the campaign trail this week with presidential candidate Barack Obama. Did he cross the line? Is there any merit to Google's statement that Mr. Schmidt's personal beliefs are his own and Google isn't backing Obama, just its CEO? Oct 22, 2008

Googloomy Times, Desperate Measures

Crashing markets, bank bailouts, and government investments in the private sector are the new norm. Let's take a closer look at what you can do to avoid being caught up in the hoopla. If you're smart about it, you might just benefit from the downside and create your own upside. Oct 15, 2008

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