Experts - SEM Crossfire

You don't want to be in an SEM firefight without Chris Boggs and Frank Watson on your side. Every week, they'll provide their insights on the hottest topics in SEM. They'll also interview SEM's best and brightest to solve the toughest SEO and paid search problems you face.

Frank Watson
Frank
Watson
Chris Boggs
Chris
Boggs

Creating Simple, Yet Impressive Charts

Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts. A graph can illustrate the results of your SEO efforts in ways that numbers just can't. Nov 17, 2008

SES Chicago 2008 Invitation and Primer

An exciting agenda, several SEM experts, great speakers, and plenty of networking opportunities await in Chicago for the Search Engine Strategies Conference and Expo. Will we see you there? Nov 7, 2008

Porn and Gambling: Canaries in the SEM Coal Mine?

Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Recent lawsuits in both industries might help us again, by pointing out some specific areas for marketers to keep an eye on. Oct 31, 2008

SEO During E-Commerce Application Development

E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake. Oct 24, 2008

Google's New Tools for Site Link Strengthening

Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. Oct 17, 2008

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