Experts - SEM.edu

Continuing SEM education for agency staff and in-house search marketers. How to build an SEM knowledge base and stay current on industry changes that matter -- and ignore those that don't.

Build Your SEM Network -- Get LinkedIn

How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles.

Facebook: Get Educated on the Hottest Social Media Platform

Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus.

MySpace for Online Learning and Marketing Tools

While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment.

Using Twitter as an Education Tool

Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students.

YouTube-ery: Online Videos as Learning and Marketing Tools

YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers?

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