Experts - Little Biz

Smart search marketing skills for the smallest start-up, with practical tips for navigating the endless search universe. Learn how to effectively drive qualified traffic to your business using a mix of organic and paid search, even on a shoestring budget. Get creative, and get results.

Carrie Hill
Carrie
Hill

Six Things You Might Be Doing Wrong (And How to Fix Them)!

When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. Nov 11, 2008

Building it Better -- Small Business Site Architecture

Businesses built on a strong foundation grow and flourish. Web sites with solid architecture can have stronger search results. If you're thinking about designing or redesigning your small business Web site, get organized before you start. Oct 28, 2008

Where's The ROI?

Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. Oct 14, 2008

The Geometry of SEM -- What's your Angle?

When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. Sep 30, 2008

Making the Most of Search Engine Copywriting

Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised. Small business owners must be aware of what their ad copy promises, and how they deliver on those promises. Sep 16, 2008

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